The ad-matching happens automatically on your device removing the need for the data to be shared with the advertisers. Brave says that the data never leaves your computer or the device that you are using to surf the web. So what about my data? Ads are still being displayed. The fact that the whole thing has been incentivized in favor of the end user is just icing on the cake. The Brave Rewards program rewards everyone and offers the user much more control over not only ads but also data.
You can either keep them in your browser wallet and transfer it to an exchange to cash out, or you can reward your favorite content producers for their hard work. I have seen ads in Chrome even after using an adblocker and I am sure you must have too.įor every ad that you view and interact with, you will receive BAT token, their native ERC-20 cryptocurrency that you can then use in two ways. The second is that some website developers have found ways to bypass ad-blockers so you would still see ads. The first is that Google is directly paying AdBlock Plus money to not block its ads. You would argue here that we can block ads on Chrome too using ad blockers. The idea is then to find a balance between privacy, security, and features so that you can still surf the web knowing you control your data and how it is used.īy default, Brave browser blocks all ads, trackers, and scripts which is why the browser is fast and performs so well against the likes of Chrome and Edge, who prefer showing ads. It is notoriously slow and lacks several advanced features. While TOR browser is the go-to option when it comes to browsing the web privately and securely, it is not ideal for day to day browsing and surfing. Privacy and security is another matter that has come to the forefront of users’ attention, especially in the last decade which was marred by high profile data leaks, hacks, and the government and Silicon Valley giants feeding off of your data for their personal gains and agendas. But things have changed with all Chromium-based browsers like Vivaldi, Opera, and Brave who are looking to beat Google at its own game. One of the reasons for choosing Chrome was its seamless integration with other Google products while also being light and fast. In fact, I don’t remember when was the last time I used Internet Explorer, Edge or even Firefox.
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